The question that is asked so often on how much money can be made online, purely depends on the size of the list that you are building.

That proverbial saying has been the foundation of any Internet Business for a long period; however, there is still a huge number of Online Marketers that do not benefit from it. Although it is the holy grail of your online business, it takes tremendous time and effort getting there.

What is list building?

It is a term used mostly by Internet Marketers where they sell their own products or affiliate products to customers. Without those “customers”, there is no successful online business. The best way to build those customers is through capturing their names and e-mail addresses by using an opt-in page.

So how can you take advantage of this? An opt-in page is your main page of your website. More details of your product will be visible and even free information (e-book or newsletter) should be offered as a valuable gift. This is where you will ask for their details so the free information can be delivered via e-mail.

Now imagine building up 10-20 leads (e-mail addresses) a day by offering this information. You will quickly find yourself having 300-600 potential customers a month that will buy from you in the future. So how will they buy your product?

This is your opportunity to send them e-mails on a daily basis with great offers of your products. Are you starting to see the picture of an online business that will succeed? Without this, it will never take off properly.

There are two ways to avail from list building:

1. Paid Advertising
(It can generate quick results but costly to you if used incorrectly)

Google AdWords is one of the popular approaches to get exposure. You can set up an account in no time and even decide a daily budget for your advertising.

AdBrite is very similar to Google AdWords and also a great way for your online business to explode with leads.

2. Free Advertising
(A long consistent effort but it will not burn a hole in your wallet)

A fantastic way to get your website visible all over the internet, although it can take a very long time to see results.

Persistence is the key here for you to become successful with list building. The aim is to achieve 10-20 customers a day for your Online business.

Now how do you capture your future prospects’ e-mail addresses?

You have quite a few options to set up an automated e-mail system. This will help you to manually write a few e-mails you want to send to your list and the automated system will take care of the rest.

You can create a time line of when your e-mails will be received by your customers. It is completely designed to save you a huge amount of time. If you centralize your goals on just list building, you will make a great living online!